Who we serve

Change the State.
Change What Comes Next.

Our Story Nesteal

Frequency Therapy is Ne Ste Al’s proprietary method for shifting a person’s emotional and physiological state — from how they feel right now toward the state they actually need to get through the moment in front of them. It’s a single, named method with one specific delivery model: remote, on-demand, practitioner-led state change, built for people working under sustained pressure. No one else offers this exact combination.

For a nurse mid-shift, that internal state drives almost everything downstream: how calm they stay under pressure, how confident they feel making a fast call, how motivated they are to keep going, and whether they can hold a boundary instead of absorbing more than they can carry. Ne Ste Al delivers Frequency Therapy remotely — a 15-minute session, requested on demand, and typically completed within 24 hours of the request.

What is Frequency Therapy

Built for Hospitals That Can’t Afford to
Keep Losing Their Best Nurses

Most retention strategies focus on the conditions a nurse works under: staffing ratios, pay, scheduling.

Those matter, and none of them are quick to fix. Frequency Therapy targets a different, faster-moving variable: the state the nurse is actually in while working under those conditions.

That state changes fast, and once it changes, everything the nurse does next tends to change with it.

From To
Stress Calm
Overwhelm Balance
De-motivation Motivation for their work (Love it)
Self-doubt Self-confidence
Weak boundaries Stronger boundaries

Our Story

How a Session Actually Works

Frequency Therapy is designed to require almost nothing from an already-depleted nurse:

Scan and rate.

The nurse scans a QR code and fills out a 60-second form — rating their current stress, burnout, and motivation levels, and selecting which state they want instead: calm, confidence, motivation, renewed love for their work, or stronger boundaries.

Request

That request goes to a Ne Ste Al practitioner. Sessions are typically completed the same day or within 24 hours.

Receive the session

A practitioner works with the nurse remotely — live on video when schedules align, or delivered while the practitioner’s schedule allows if a live call isn’t required. While waiting for a live session, a nurse can optionally watch a short induction video to prepare.

Return changed

The nurse goes back to their next shift already shifted — calmer, more energized, and working from the state they asked for, not the state their last shift left them in.

Because it’s remote and requested on demand, a nurse never has to find a gap in their schedule, ask a manager for time off, or wait weeks for an appointment. Hospitals on the Frequency Therapy program pay per nurse, per month, with unlimited requests included — so a nurse dealing with a rough stretch can request a new session as often as they need it, not once a quarter.

Our Story

Why “Frequency”?

The name reflects what actually changes: a person’s mood, and the internal “frequency” they’re operating on.

Example

Think about what happens when you put on your favorite song — your mood shifts almost immediately, and if you let yourself move to it, the shift goes deeper. That’s an embodied mood change: something outside your conscious thinking directly resets your emotional and physical state, without you having to think your way there.

Our team

Our team

The People Behind Ne Ste Al

Gaple Sideal

CEO

Gaple spent years building and running a marketing and sales company with an annual turnover of £25 million and a team of 70 employees. The experience revealed a problem that salary, incentives, and conventional management could not solve: highly capable sales professionals were becoming demotivated and reaching the point of wanting to quit. That question became the starting point for a decade of research into burnout, motivation, and sustainable performance.

Petri Maatta

COO, Partner Manager

Petri built a global SEO career that became award-winning and internationally recognised. Working across competitive markets and high-performance environments, Petri saw how professional success could coexist with exhaustion, pressure, and declining motivation. Together with Gaple, Petri helped develop Frequency Therapy and Ne Ste Al’s practical approach to supporting the people hospitals depend on most.

Ready to See How This Works on Your Units?

Ready to See How This
Works on Your Units?

We’ll walk you through exactly how a 10‑day pilot works, what it measures,
and what kind of retention shift you can realistically target in your hospital.